Jueves, 05 de Julio de 2007
Cialis Vs Viagra en China… ¿Quién ganará?
Hace tres semanas publicamos un post sobre una campaña de Viagra en China en la que a través de unos pantalones se busca describir la disfunción eréctil en un mercado tan cerrado.
Ahora Cialis hace lo propio con un cd promocional que simula la erección en el momento en el que el usuario saca el disco de las revistas y directorios en los que se reparte.
Viagra
Cialis
Resulta sumamente interesante ver la forma en la que ambas compañías intentan por una parte informar y hasta cierto punto educar al consumidor, mientras que al mismo tiempo tienen que posicionarse como el producto que ofrece la solución y así ganarse un mercado que potencialmente es sumamente importante.
Vía: Adgoodness
Leer más en Technorati: Cialis, Viagra, China, Disfunción eréctil, Mercadotecnia, Publicidad, Marketing, Mercablog, Blog de mercadotecnia
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